Verona has always been a landmark for horse breeding and sales of associated products. The first important historical moment in this part of Italy came in 1772, when Bibbiena designed and supervised the construction of the first trade fair for horses, mules, donkeys and hinnies. For more than 100 years, equestrian competitions were held together a market for the best horsesup to the decisive moment in 1898.

The modern history of the Verona trade fair began in that year: the first edition of the Horse and Agriculture Fair.

Starting off as a simple horse market, the event has seen exponential development over the years. It earned the status of International Trade Fair in 1950 and came to the fore as a leading event in the world equestrian panorama. In any case, thanks to its geographical location, Verona is at the heart of trading routes linking major European markets and is still today a nerve centre for handling goods and people.