The Equestrian Show, the official partner of Fieracavalli, is a female-centric format aimed at highlighting the culture and elegance of the equestrian world.
Born from an idea by Massimiliano Menegon—a former rider, national-level speaker, and presenter of Italy’s most important shows—the format aims to find, region by region, the female equestrian who best demonstrates her strong passion for the equestrian world. The chosen lady will become an ambassador for one of the top companies in the industry, regardless of whether she participates in Olympic disciplines or not.
The Equestrian Show commission has already begun the selection process, identifying 22 participants who will be examined by a dedicated committee.
To discover the Lady Rider 2024 of the Equestrian Show, we must wait until November 3rd, when she will be elected aboard the Cruise Ausonia of Grimaldi Lines.
From November 7th to 10th, during the spotlight on the 126th edition of Fieracavalli, the contest winner will be awarded inside Pavilion 7. There, visitors can follow interviews and live broadcasts thanks to Donne & Cavalli, the media partner of Equestrian Show, and visit the stand dedicated to merchandise created in collaboration with Equikamen.
