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“Il Salto di Bucefalo” of Federica Crestani – ADV Art&Cavallo

11 June 2021

THE ART COLLECTION OF FIERACAVALLI’S ADVERTISING CAMPAIGNS SIGNED BY FEDERICA CRESTANI

ALLEGORY OF ARTISTIC PULSION, FIRE CELEBRATES THE CULTURAL REBIRTH OF FIERACAVALLI

“Il Salto di Bucefalo” is the manifesto work of the advertising campaign of Art&Cavallo, the first contemporary equestrian art salon by Fieracavalli Verona.

The work was created on the occasion of the debut of the event to represent in the element of fire the innate drive of each artist to externalize their inner dimension. In making the jump, Bucephalus, the well-known horse of Alexander the Great, initially exists in the brushstrokes of the painting and then begins to tear the canvas itself and come to life as a sculpture in black iron wire.

Furthermore, the special and symbiotic relationship between the Macedonian leader and his steed also wants to promote the combination of soul and matter between the horse itself and the rider who compete in the discipline of Jumping.

In this case the horse therefore represents Bucephalus and Alexander at the same time, in an indissoluble Binomial of fire.

 

The mountain’s regular and sometimes dramatic eruptions have made it a subject of great interest in Greek and Roman mythology and popular beliefs that sought to explain the volcano’s behavior through the various gods and giants of Roman and Greek legends.

By the local population Etna is called “the Mountain” and not by chance: it is female, it represents “the Great Mother”, giver of life and death, mistress of destinies, unrecognized Queen seated in the heart of the Mediterranean and very clear index of the fragility and precariousness of the “human” being in the face of the power and eternity of being “volcano”.

 

 

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