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“I Fratelli” of Federica Crestani – ADV Gala D’Oro

11 June 2021

THE ART COLLECTION OF FIERACAVALLI’S ADVERTISING CAMPAIGNS SIGNED BY FEDERICA CRESTANI

EMBLEM OF STRENGTH, FREEDOM AND GRACE, THE AIR NARRATES THE ELEGANCE OF THE HORSE IN THE FIERACAVALLI SHOWS

From the individual to the Triad: three brothers to represent the social interaction of horses in freedom, the ethereal herd as the emblem of the group, which through the gallop of the three AIR horses explores a dimension of rediscovered freedom. And this is what the spectacle of the animal is aimed at: to make people understand how much the horse should be valued for all that it represents for the history of humanity.

The third horse of the Gala d ‘Oro, the prestigious evening show of Fieracavalli, looks to the right, to the future, for a new future way of showing, in which the horse will be less and less “forced” but rather it will be the undisputed protagonist of the “Tale”, celebrated as a true masterpiece of nature.

 

 

 

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