An extraordinary edition designed as a return to the “new normal”. Fieracavalli 2020 is preparing to tackle the challenges posed by the Covid19 post-emergency period with a new format in terms of dates and content.
The landmark event for the international equestrian world doubles up at Veronafiere to cover two consecutive week-ends in November: from Thursday 5 to Sunday 8 and then again from Friday 13 to Sunday 15.
This year, the show will also become a multi-channel event, thanks to investments in digital areas to create direct streamingof activities in the halls, virtual content, talk shows and webinars designed for the more than 200,000 members of the social media community, enthusiasts and professionals.
The decision to expand the event from 4 to 7 days aims to spread attendance by the more than 160,000 people who visit Fieracavalli every year in response to the new health and social distancing requirements imposed by Covid19. The redistribution of access flows inside the exhibition centre and online ticket purchases are just some of the items in the protocol defined by Veronafiere, in collaboration with public authorities, to ensure maximum safety for visitors, exhibitors, trade operators and horses.
All the more, Fieracavalli this year will be even more digital,interactive and multi-channel thanks to webinars, streaming events and demo videos that can be watched “on demand” so that the content of the show can even be enjoyed live online.
Lastly, art understood as a means of expression, takes on the task of bridging distances and uniting the various aspects of the show with the same passion. From applied art-therapy workshops, to the “Art & Cavallo” exhibition-event and the image for the Fieracavalli 2020 campaign: art becomes the preferential key to interpretation thanks to the project coordinated by architect Federica Crestani