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Green Mobility con Kep Italia

5 November 2021

Attention to environmental sustainability for Kep Italia

Five strategic elements build Kep Italia’s mission: the credibility of the brand, the constant growth unrelated to volumes, a completely transparent and traceable supply chain, the global success and the attention to sustainability as an indicator of the performance.

Company’s attention to environmental sustainability is integrated by a constant improvement of its performance in terms of reducing the impact of business activities, adopting a corporate sustainability policy not only as a business choice, but as a new way of thinking. Hence, the choice of eco-sustainable materials among Kep Italia’s priorities.

The new Cromo 2.0 helmet is the expression of this ethics. The new innerpad is produced with the use of 100% recycled raw materials, thus contributing to the reuse cycle. The Greensoul technology guarantees uncompromising performance of materials with respect for nature. The new bag also combines this philosophy: it is produced with Newlife™ technology that transforms top quality recycled material without the use of chemicals, through a 100% Made in Italy and traceable production process.

Moreover, the new Cromo 2.0 is equipped with all the necessary homologations to use it in different contexts, ranging from horse riding to urban mobility with e-bike, electric scooter, skateboard and roller skates. It offers to consumers a versatile and multisport protection, characterized by the distinctive features of the Brand: maximum safety, technological innovation, customization and unique design.

These choices, the result of constant research and attention to details, are also the tangible expression of the deep respect that Kep Italia has for consumers and their interests, that’s why Kep Italia pays great attention to information both on the products’ components and the production chain.