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Slow tourism as a choice

22 November 2021

Appointment in the Fieracavalli Forum Area dedicated to tourism and local area promotion

“We are like centaurs, people who walk with the feet of our horses”

The evocative landscapes of Italy at its finest and the genuineness of its small towns and villages, the chance to take your time and admire the view. Equestrian tourism is slow and ecological, helping us rediscover the beauties all around us.

The AGSM AIM Forum Area explored this topic with Fise Veneto, Italian Touring Club, Natura a Cavallo and Horse Touring.

Arianna Fabri of the Italian Touring Club – a non-profit association involved with tourism, culture and the environment for more than one hundred and twenty years – discussed TCI’s commitment as regards certification of villages and trails as a symbol of slow tourism – sustainable, non-polluting, in contact with nature and culture in all local areas and fully aware of territories and excellences all over Italy.

The talk was also attended by Clara Campese of Fise Veneto, who recalled the project presented last week at the Horse Show: Cavalli in Villa.

Mauro Ferrari of Natura a Cavallo, that for 30 years has promoted gastronomy, culture and the environment through horses, highlighted the unique characteristics of having such a wonderful and faithful animal as a travel companion.

Cristian Bignami of Horse Touring, a tour operator dedicated exclusively to equestrian tourism, pointed out some facts and figures in the sector, with 6.5 million tourists who enjoy holidays based on their passion for horses generating turnover of around 10 billion euros.

All the speakers agreed that the synergies between institutions involved in tourism can be fundamental for restarting the country. The Changing Journey, the title of the talk area at Fieracavalli this year, precisely represents the change of pace we are already experiencing. A change that we hope will continue on its constructive way.

The programme for the day continues with a focus on local areas and on the most effective communication and promotion strategies. Not to mention the circular economy applied to the equestrian context.

The day ends with the presentation of the Horse Green Experience project.

But don’t miss the last appointments scheduled tomorrow, Sunday 14. The horse tellers of Horse Friendly Arena will be back – Alessandro Laconca, Fausto Sturaro and Chiara Angelini – as well as in-depth analysis of funds and projects supporting of equestrian tourism.